More than a glass and a half : a history of Cadbury in Australia

"More than a Glass and a Half: A History of Cadbury in Australia" by Robert Crawford explores several key themes and topics that can help you draw connections to other books in a library.

**Central Themes and Topics:**

*   **History of Cadbury in Australia:** The book details Cadbury's establishment and growth in Australia, from its early distribution in colonial times to the opening of a plant in Tasmania in 1922 【1】. It covers significant events such as Cadbury's acquisition of MacRobertson (Australia) Limited in 1967 【2】.
*   **Australian Consumer Culture and Brand Loyalty:** It examines Australians' long-standing "love affair" with chocolate and the Cadbury brand, revealing how the brand has earned and maintained trust and affection over time 【6】【7】.
*   **Social History and National Experience:** The book illustrates Australians' experiences with Cadbury during various periods, including peacetime and war, depression, and prosperity 【4】【5】.
*   **Iconic Products:** It highlights the stories behind famous Cadbury products such as Freddo Frogs, Dairy Milk chocolate, Cherry Ripes, and Bournville Cocoa 【4】【5】.
*   **Business and Marketing History:** As Robert Crawford is a Professor of Advertising and has a background in marketing and business history, the book likely delves into Cadbury's market leadership and evolution 【3】.
*   **Industrial History:** The establishment of factories and the development of manufacturing operations in Australia are covered, including the relocation of staff and the integration of acquired companies 【2】.

**Connections to Other Books:**

*   **Business Histories:** Books on the history of other major food or consumer brands in Australia or globally.
*   **Social Histories of Australia:** Works that explore Australian life during the 20th century, focusing on consumerism, wartime experiences, or periods of economic change.
*   **Food History:** Books detailing the history of chocolate, confectionery, or the food industry.
*   **Marketing and Advertising Histories:** Studies on the development of brands and marketing strategies in Australia.
*   **Corporate Acquisitions and Mergers:** Books that analyze significant business takeovers and their impact on industries.
*   **Local Histories:** Particularly those focusing on Tasmania, where Cadbury established a significant manufacturing presence 【1】.
*   **Cultural Studies:** Works that examine how brands become ingrained in national identity and consumer habits.