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More than a glass and a half : a history of Cadbury in Australia

by Robert Crawford

This richly illustrated survey of Cadbury's in Australia includes the story of famous products like Freddo Frogs, Dairy Milk chocolate, Cherry Ripes and Bournville Cocoa.

Accession 9781925043709 ISBN 9781925043709 Publisher Halstead Press

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position_updated_at: 2026-05-05 17:12
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binding_type: Hard Back
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spine_text: MORE THAN A GLASS AND A HALF ROBERT CRAWFORD HALSTEAD

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More than a glass and a half : a history of Cadbury in Australia

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Topics and Themes

1. **Brand Identity & National Culture**
Cadbury began as a British colonial import — a "taste of home" — and gradually transformed into a beloved Australian brand, its identity shifting as the nation itself changed. The book explores how a multinational corporation became woven into Australian cultural memory, with shared values of family and quality at its core.

Connect to books about: nation branding, cultural identity, postcolonial consumer culture, Australiana.

2. **Advertising, Marketing & Public Relations History**
A central thread of the book is how Cadbury built and sustained its dominance through advertising and marketing. Author Robert Crawford — a professor of advertising history — traces how the brand earned and maintained the trust and affection of millions through evolving communications strategies.

Connect to books about: history of advertising, brand management, public relations, consumer persuasion.

3. **Business & Corporate History**
The book chronicles Cadbury's corporate arc: from its British origins, to establishing Australia's first overseas factory in Tasmania, to launching innovations exported to China, America and beyond. It also covers the competitive landscape and the chequered careers of rival confectionery companies.

Connect to books about: corporate history, multinational expansion, industrial capitalism, business strategy.

4. **Quaker Ethics, Corporate Social Responsibility & Moral Values**
Cadbury's founding Quaker values — social equity, care for workers, and ethical conduct — are traced from the company's origins through to its modern environmental and social commitments. The book also explores the moral tensions Cadbury navigated, such as its wariness around association with war and social controversy.

Connect to books about: Quaker history, corporate ethics, CSR, business and religion.

5. **Food History & the Global Commodity Chain of Chocolate**
The book traces chocolate's journey from its origins in the Americas, through its adoption in Europe aided by the Catholic Church, to its industrialisation and mass marketing in Australia. This situates Cadbury within the deep global history of cocoa as a commodity.

Connect to books about: food history, commodity chains, cocoa and chocolate, globalisation of food.

6. **Consumer Culture & Collective Memory**
Drawing on interviews with ordinary Australians, the book reveals how generations have tied Cadbury products to personal and family memories. Chocolate becomes a lens through which to examine shifting tastes, nostalgia, and how consumer goods shape collective identity.

Connect to books about: consumer society, material culture, nostalgia, oral history.

7. **Australian Economic & Industrial History**
The establishment and growth of Cadbury's Tasmanian factory is examined against the backdrop of Australia's economic cycles — peacetime and war, depression and prosperity — making the book a record of how manufacturing shaped regional and national economies.

Connect to books about: Australian industrial history, Tasmanian history, manufacturing, labour history.

8. **Globalisation & Multinational Corporations**
Cadbury's story in Australia is one of a British multinational adapting to local conditions, competing in local markets, and eventually exporting Australian innovations globally. The book raises questions about how global brands localise — and what is gained or lost in that process.

Connect to books about: globalisation, multinationals and local markets, economic imperialism, transnational business.

More than a glass and a half : a history of Cadbury in Australia

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