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What the web can be : Macromedia WWWhat? awards 2000

by Sein Chow

Right now, at the beginning of the 21st Century we are grappling with the reality of a medium more pervasive than anything the world has previously seen.

Accession 9789628519897 ISBN 9789628519897 Publisher Gingko Pr Inc

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Topics and Themes

1. **Web Design as Creative Practice**
At its core, this book is a showcase of outstanding website design at the turn of the millennium, spotlighting 105 finalist entries from a global competition judged by celebrated figures in graphic and interactive design. It treats web design not merely as a technical discipline but as a legitimate creative art form.

Connect to books about: graphic design history, interaction design, digital aesthetics, visual communication.

2. **The Internet as an Emerging Cultural Medium**
Published at the very start of the 21st century, the book grapples with the internet as a medium more pervasive and transformative than anything previously seen — and asks what its full potential might be. It captures a pivotal cultural moment of collective wonder and uncertainty about the web.

Connect to books about: media theory, digital culture, internet history, cyberculture.

3. **Interactivity & User Experience**
A central question running through the book is how to harness the web's power of interactivity. The featured sites represent experiments in what interactive digital experiences can look and feel like, making this a key document in the early history of UX thinking.

Connect to books about: user experience design, human-computer interaction, interactive media, digital storytelling.

4. **Multimedia Technology & Web Tools**
The competition was hosted by Macromedia — the company behind Flash, Dreamweaver, and Director — situating the book squarely within the era of rich multimedia web technology. The sites featured were built with cutting-edge tools of the time, making the book a record of early multimedia production.

Connect to books about: software history, multimedia authoring, Flash design, digital production tools.

5. **Competition, Canon-Making & Design Awards**
The book is structured around a formal competition that attracted over 1,000 global entries, with a distinguished jury selecting finalists. This raises questions about how taste, standards, and canons are formed in design culture — who judges, and by what criteria.

Connect to books about: design criticism, cultural gatekeeping, aesthetics, art prizes and institutions.

6. **Globalisation of Creative Communities**
The contest drew aspiring and accomplished web designers from around the world, reflecting how the early internet enabled the formation of genuinely global creative communities and allowed designers from any location to gain international recognition.

Connect to books about: globalisation and creativity, networked communities, digital labour, the creative economy.

7. **Archival Documentation of Early Web History**
As a printed record of websites — an ephemeral medium — the book performs an archival function, preserving a snapshot of digital design culture circa 2000 that would otherwise be lost to link rot and technological obsolescence.

Connect to books about: digital preservation, internet archaeology, media archaeology, archiving the web.

8. **Graphic & Visual Identity in Digital Space**
The judges included prominent figures from graphic design and visual arts — such as April Greiman and John Warwicker of Tomato — signalling the book's engagement with how visual identity, typography, and composition translate into the digital environment.

Connect to books about: typography, graphic design principles, branding, motion graphics.

What the web can be : Macromedia WWWhat? awards 2000

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