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Brand no.39 : evolution of materials

by John Doe

It is a challenge for us to discuss materials in this issue, for we don't want to use too many materials to represent the characteristics and feelings. We only hope that we can provide readers with a comfortable experience to appreciate the works and interviews of designers.

Accession 9789887895367 ISBN 9789887895367 Publisher BranD

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position_updated_at: 2026-05-05 17:11
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spine_text: Brand International Brand Design Magazine Evolution of Materials issue 39 SVEN HARTMANN • THOMAS HÄRTNER JACOB LITTLE CAT TALES

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Brand no.39 : evolution of materials

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Topics and Themes

Here are 8 themes and topics for **BranD No. 39: Evolution of Materials** to help draw connections to other books in a library:

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1. **Material Selection & Design Intent**
At the heart of this issue is the question of *why* a material is chosen, not just *what* is chosen. The book interrogates how designers select materials with purpose and understanding, rather than defaulting to trend or novelty.

The central tension is: material chosen thoughtlessly adds clutter, while material chosen deliberately embodies meaning.

Connect to books about: material culture, design thinking, product development, craft theory.

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2. **Meaningless Design & the Abuse of Materials**
The book warns against the overuse and misuse of materials, which produces waste and "meaningless design." It pushes back against the notion that layering on materials automatically creates value.

The underlying argument is that more is not better — restraint and understanding yield truer value than ornamentation.

Connect to books about: minimalism, design ethics, consumerism, sustainable design.

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3. **Value Creation vs. "Value Added"**
The book challenges the widely used concept of "value added" in design and business, arguing that when adding value becomes an end in itself, it generates a flood of superficial products and services.

This is a critique of how design and commerce interact — and how commercial language can corrupt creative intent.

Connect to books about: brand strategy, design economics, creative industries, marketing theory.

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4. **Material Sensibility & Tactile Experience**
The book explores how materials communicate feelings, moods, and experiences — and how a designer's sensitivity to materials shapes the audience's perception of a finished work.

It positions material awareness as a form of literacy: something to be learned, practiced, and refined.

Connect to books about: sensory design, haptics, phenomenology of objects, typography and print craft.

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5. **Communication Design as a Multidisciplinary Practice**
As an issue of BranD — a magazine spanning visual art, advertising, graphic design, product design, interior, and architecture — the book frames communication design as inherently cross-disciplinary.

No single field owns the language of materials; it belongs to all creative practices simultaneously.

Connect to books about: interdisciplinary design, visual communication, design history, creative methodology.

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6. **Designer Interviews & Creative Process**
The book features in-depth interviews with working designers, offering first-person insight into how professionals think about materials, process, and decision-making in real projects.

This makes it a document of creative practice as much as a theoretical text.

Connect to books about: design process, creative biography, studio practice, design education.

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7. **Branding, Identity & Material Expression**
As a BranD publication, the issue situates materials within the broader context of brand communication — how the physical and tactile qualities of an object or publication express identity and intent.

Materials are not neutral; they carry brand meaning and shape how audiences relate to a product or message.

Connect to books about: brand identity, packaging design, visual identity systems, typography.

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8. **Sustainability & Responsible Material Use**
By critiquing the waste produced when materials are used carelessly, the book implicitly engages with questions of environmental responsibility and conscious design practice.

The call for restraint and intentionality in material use aligns with broader conversations about ecological impact in the design industries.

Connect to books about: sustainable design, circular economy, eco-materials, green manufacturing.

Brand no.39 : evolution of materials

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Topics and Themes