For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast

This cultural and economic history traces the evolution of Coca-Cola from a nineteenth-century patent medicine to a global commercial icon. It examines the role of advertising, business leadership, and controversial corporate practices in the drink's international expansion.

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Accession Number: 10412

Site: Vernon O Content

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Binding Type: Hard Back

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VERNON DATA
Advertising/Communication in marketing/Marketing/Industrial management/Management Coca Cola (Trademark)/Cola drinks/Soft drinks/Beverages/Food Cocaine/Narcotics/Central nervous system depressants/Neuropsychopharmacology/Neuropharmacology/Pharmacology/Medical sciences/Life sciences/Science Group identity/Social psychology/Psychology Political science/Social sciences/Civilisation Soft drinks/Beverages/Food Cola drinks/Soft drinks/Beverages/Food