Skip to main content
Unpositioned
Edit position
Edit position

No position recorded yet. Picking a shelf here sets the manual override.

For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast
Diagnose this book
Open in Vernon Browser

For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast

by Mark Pendergrast

This cultural and economic history traces the evolution of Coca-Cola from a nineteenth-century patent medicine to a global commercial icon. It examines the role of advertising, business leadership, and controversial corporate practices in the drink's international expansion.

Accession 10412 ISBN 185799180X Publisher Phoenix
Book Images
Reference and live side by side Hover to see live images
Reference
For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast spine
For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast cover
Live
For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast live spine
No live
For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast spine For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast live spine
For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast cover
No live
TAGS
Curated Derived
Consumption Culture Economics Finance Food and Drink Health History Life Sciences Medicine Political Science Science Social Sciences Substance Abuse
CONNECTIONS
No connections
State
on_shelf
True
position_updated_at
never
orientation
unknown
Details

Physical

binding_type
Hard Back
dimensions
none captured
spine_text
none captured
LOCATION HISTORY
No location history available for this book.
Vernon snapshot
View live

Frozen copy of Vernon's record from the last sync. Fields tagged → flow back into the Pulse record.

Last synced 2026-05-21 00:50 (3 days, 22 hours ago)

Identity

name→ title
For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast
vernon_id
14196
accession_no→ accession_number
10412
vernon_slug
for-god-country-and-coca-cola-the-unauthorized-history-of-the-great-american-soft-drink-and-the-company-that-makes-it-mark-pendergrast

Drives Pulse state

curr_loc_status→ on_shelf
On Shelf
location_name
Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA
location_reason
On Shelf
isbn_issn→ isbn (when valid)
185799180X

Descriptive

production_date
1994
object_type
Books/Document genres/Information forms/Visual and Verbal Communication
object_status
Accessioned
brief_description
This brief record was created for storage and loan purposes only.

Subjects & people

authors→ author (initial fill only)
Mark Pendergrast
tags→ tags
Science, Group identity, Social psychology, Psychology, Life sciences, Political science, Social sciences, Civilisation, Marketing, Industrial management, Management, Beverages, Food, Medical sciences, Pharmacology, Advertising, Communication in marketing, Coca Cola (Trademark), Cola drinks, Soft drinks, Cocaine, Narcotics, Central nervous system depressants, Neuropsychopharmacology, Neuropharmacology
subject_people
—
subject_objects
—

Cover image

vernon_cover_image_id→ cover_image
49116

Raw Vernon JSON

click to inspect

The source payload behind the snapshot above.
Use ⌘F to search once expanded.
{7 keys}
"slug": "for-god-country-and-coca-cola-the-unauthorized-history-of-the-great-american-soft-drink-and-the-company-that-makes-it-mark-pendergrast"
"opacObjectId": "14196"
"opacCollection": {1 keys}
"opacCollectionId": "1"
"imagesCollection": {2 keys}
"images": [1 items]
"[0]": {5 keys}
"imageId": "49116"
"cssColors": [3 items]
"[0]": {9 keys}
"hex": "cd5c5c"
"hue": 0
"rank": 1
"presence": 38.0
"colorName": "chestnut"
"lightness": 58
"colorGroup": "red"
"saturation": 53
"formattedColorName": "chestnut"
"[1]": {9 keys}
"hex": "d2b48c"
"hue": 34
"rank": 2
"presence": 26.34
"colorName": "tan"
"lightness": 69
"colorGroup": "brown"
"saturation": 44
"formattedColorName": "tan"
"[2]": {9 keys}
"hex": "bc8f8f"
"hue": 0
"rank": 3
"presence": 3.55
"colorName": "rosybrown"
"lightness": 65
"colorGroup": "brown"
"saturation": 25
"formattedColorName": "rosy brown"
"rawColors": [7 items]
"[0]": {6 keys}
"hex": "bc4446"
"hue": 359
"rank": 1
"presence": 38.0
"lightness": 50
"saturation": 47
"[1]": {6 keys}
"hex": "e0d5c9"
"hue": 31
"rank": 2
"presence": 26.34
"lightness": 83
"saturation": 27
"[2]": {6 keys}
"hex": "3a4658"
"hue": 216
"rank": 3
"presence": 21.42
"lightness": 28
"saturation": 20
"[3]": {6 keys}
"hex": "cea9ab"
"hue": 356
"rank": 4
"presence": 3.55
"lightness": 73
"saturation": 27
"[4]": {6 keys}
"hex": "c7948a"
"hue": 9
"rank": 5
"presence": 6.63
"lightness": 66
"saturation": 35
"[5]": {6 keys}
"hex": "725053"
"hue": 354
"rank": 6
"presence": 4.05
"lightness": 38
"saturation": 17
"[6]": {6 keys}
"hex": "548c94"
"hue": 187
"rank": 7
"presence": 0.0
"lightness": 45
"saturation": 27
"imageLabels": [8 items]
"[0]": {5 keys}
"count": 5351
"score": 91.52
"status": "auto_verified"
"imageLabel": "Advertising"
"imageLabelId": 71
"[1]": {5 keys}
"count": 11760
"score": 87.37
"status": "auto_verified"
"imageLabel": "Poster"
"imageLabelId": 21
"[2]": {5 keys}
"count": 2
"score": 78.17
"status": "auto_verified"
"imageLabel": "Carbonated soft drinks"
"imageLabelId": 1198
"[3]": {5 keys}
"count": 1048
"score": 71.49
"status": "auto_verified"
"imageLabel": "Vintage advertisement"
"imageLabelId": 218
"[4]": {5 keys}
"count": 1
"score": 71.44
"status": "auto_verified"
"imageLabel": "Cola"
"imageLabelId": 2264
"[5]": {5 keys}
"count": 19018
"score": 70.24
"status": "auto_verified"
"imageLabel": "Publication"
"imageLabelId": 23
"[6]": {5 keys}
"count": 1
"score": 68.56
"status": "auto_verified"
"imageLabel": "Coca-Cola"
"imageLabelId": 2265
"[7]": {5 keys}
"count": 2
"score": 57.38
"status": "auto_verified"
"imageLabel": "Soft drink"
"imageLabelId": 1199
"imageDerivatives": [6 items]
"[0]": {4 keys}
"url": "https://browser.mona.net.au/records/images/large/31322/8380cec556f5ca0747bc0ca3690ecccd9912b8d0.jpg"
"width": "529"
"height": "800"
"identifier": "LARGE"
"[1]": {4 keys}
"url": "https://browser.mona.net.au/records/images/medium/31322/8380cec556f5ca0747bc0ca3690ecccd9912b8d0.jpg"
"width": "265"
"height": "400"
"identifier": "MEDIUM"
"[2]": {4 keys}
"url": "https://browser.mona.net.au/records/images/nano/31322/8380cec556f5ca0747bc0ca3690ecccd9912b8d0.jpg"
"width": "23"
"height": "35"
"identifier": "NANO"
"[3]": {4 keys}
"url": "https://browser.mona.net.au/records/images/small/31322/8380cec556f5ca0747bc0ca3690ecccd9912b8d0.jpg"
"width": "99"
"height": "150"
"identifier": "SMALL"
"[4]": {4 keys}
"url": "https://browser.mona.net.au/records/images/tiny/31322/8380cec556f5ca0747bc0ca3690ecccd9912b8d0.jpg"
"width": "50"
"height": "75"
"identifier": "TINY"
"[5]": {4 keys}
"url": "https://browser.mona.net.au/records/images/xlarge/31322/8380cec556f5ca0747bc0ca3690ecccd9912b8d0.jpg"
"width": "794"
"height": "1200"
"identifier": "XLARGE"
"totalImages": 1
"objectSearchScore": 0.3118719
"opacObjectFieldSets": [40 items]
"[0]": {2 keys}
"identifier": "accession_no"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "10412"
"[1]": {2 keys}
"identifier": "name"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "title"
"value": "For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast"
"[2]": {2 keys}
"identifier": "other_name"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[3]": {2 keys}
"identifier": "artist_last_first"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Pendergrast, Mark"
"[4]": {2 keys}
"identifier": "prod_pri_date"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "1994"
"opacObjectFieldAttributes": [2 items]
"[0]": {2 keys}
"key": "earliest_date"
"value": "1994-01-01Z"
"[1]": {2 keys}
"key": "latest_date"
"value": "1994-12-31Z"
"[5]": {2 keys}
"identifier": "prod_pri_date_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[6]": {2 keys}
"identifier": "edition"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[7]": {2 keys}
"identifier": "brief_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "This brief record was created for storage and loan purposes only."
"[8]": {2 keys}
"identifier": "measure_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[9]": {2 keys}
"identifier": "credit_line"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[10]": {2 keys}
"identifier": "curr_loc_status"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "On Shelf"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "curr_loc_status:"On Shelf""
"[11]": {2 keys}
"identifier": "ob_status"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Accessioned"
"[12]": {2 keys}
"identifier": "lender"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[13]": {2 keys}
"identifier": "copyright_owner"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[14]": {2 keys}
"identifier": "copyright_type"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[15]": {2 keys}
"identifier": "copyright_start"
"opacObjectFields": [0 items]
"[16]": {2 keys}
"identifier": "copyright_expiry"
"opacObjectFields": [0 items]
"[17]": {2 keys}
"identifier": "copyright_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[18]": {2 keys}
"identifier": "curr_loc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA"
"[19]": {2 keys}
"identifier": "object_type"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Books/Document genres/Information forms/Visual and Verbal Communication"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "object_type:"Books/Document genres/Information forms/Visual and Verbal Communication""
"[20]": {2 keys}
"identifier": "collection"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Main Collection/Library"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "collection:"Main Collection/Library""
"[21]": {2 keys}
"identifier": "prod_pri_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Philadelphia/Pennsylvania/United States of America"
"[22]": {2 keys}
"identifier": "prod_pri_publisher"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Phoenix"
"[23]": {2 keys}
"identifier": "physical_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "556 pgs"
"[24]": {2 keys}
"identifier": "language"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "English"
"[25]": {2 keys}
"identifier": "isbn_issn"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "185799180X"
"[26]": {2 keys}
"identifier": "user_sym_1"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "338.7 PEN"
"[27]": {2 keys}
"identifier": "usual_loc_being"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA"
"[28]": {2 keys}
"identifier": "subject_class"
"opacObjectFields": [7 items]
"[0]": {2 keys}
"value": "Advertising/Communication in marketing/Marketing/Industrial management/Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Advertising/Communication in marketing/Marketing/Industrial management/Management""
"[1]": {2 keys}
"value": "Coca Cola (Trademark)/Cola drinks/Soft drinks/Beverages/Food"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Coca Cola (Trademark)/Cola drinks/Soft drinks/Beverages/Food""
"[2]": {2 keys}
"value": "Cocaine/Narcotics/Central nervous system depressants/Neuropsychopharmacology/Neuropharmacology/Pharmacology/Medical sciences/Life sciences/Science"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Cocaine/Narcotics/Central nervous system depressants/Neuropsychopharmacology/Neuropharmacology/Pharmacology/Medical sciences/Life sciences/Science""
"[3]": {2 keys}
"value": "Group identity/Social psychology/Psychology"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Group identity/Social psychology/Psychology""
"[4]": {2 keys}
"value": "Political science/Social sciences/Civilisation"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Political science/Social sciences/Civilisation""
"[5]": {2 keys}
"value": "Soft drinks/Beverages/Food"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Soft drinks/Beverages/Food""
"[6]": {2 keys}
"value": "Cola drinks/Soft drinks/Beverages/Food"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Cola drinks/Soft drinks/Beverages/Food""
"[29]": {2 keys}
"identifier": "subject_date"
"opacObjectFields": [0 items]
"[30]": {2 keys}
"identifier": "subject_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[31]": {2 keys}
"identifier": "subject_period"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "20th Century"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_period:"20th Century""
"[32]": {2 keys}
"identifier": "subject_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[33]": {2 keys}
"identifier": "subject_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[34]": {2 keys}
"identifier": "subject_place"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "United States of America"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_place:"United States of America""
"[35]": {2 keys}
"identifier": "assoc_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[36]": {2 keys}
"identifier": "assoc_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[37]": {2 keys}
"identifier": "assoc_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[38]": {2 keys}
"identifier": "assoc_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[39]": {2 keys}
"identifier": "user_sym_9"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"relationshipsCollection": {2 keys}
"relationships": [1 items]
"[0]": {4 keys}
"relatedRecords": [1 items]
"[0]": {3 keys}
"slug": "mark-pendergrast"
"title": "Mark Pendergrast"
"relatedRecordId": "14635"
"relationshipId": "object_prod_pri_person"
"relatedRecordType": "person"
"totalRelatedRecords": 1
"totalRelationships": 1