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Priceless : the myth of fair value (and how to take advantage of it) / William Poundstone
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Priceless : the myth of fair value (and how to take advantage of it) / William Poundstone

by William Poundstone

An exploration of the psychology of pricing and how businesses shape consumer perceptions of value. Drawing on behavioural decision theory, this work examines the unconscious factors that influence everyday buying decisions and negotiations.

Accession 10418 ISBN 9780809094691 Publisher —
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Business Culture Economics Finance Materials Money Perception Philosophy Plants Psychology Social Sciences
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never
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Hard Back
dimensions
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Identity

name→ title
Priceless : the myth of fair value (and how to take advantage of it) / William Poundstone
vernon_id
14202
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10418
vernon_slug
priceless-the-myth-of-fair-value-and-how-to-take-advantage-of-it-william-poundstone

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isbn_issn→ isbn (when valid)
9780809094691

Descriptive

production_date
2010
object_type
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object_status
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brief_description
Prices are a collective hallucination. William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings.

Subjects & people

authors→ author (initial fill only)
William Poundstone
tags→ tags
Psychology, Social sciences, Civilisation, Marketing, Industrial management, Management, Choice (Psychology), Economics, Microeconomics, Value, Human behaviour, Chocolate, Cocoa products, Plant products, Biological products, Natural products, Raw materials, Primary commodities, Commercial products, Consumers preferences, Consumer behaviour, Pricing
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