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Marks of excellence : the history and taxonomy of trademarks / Per Mollerup

This volume classifies hundreds of trade marks, including pictorial, verbal, and abbreviated forms. It analyses their historical development and their significance as universal symbols across different languages and time periods.

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Art Business Communication Culture Design Economics History Law Social Sciences Writing

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Accession Number: 12203

Site: Vernon O Content

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Binding Type: Hard Back

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Brand name products/Business names/Names/Language and languages -- Etymology/Communication/Sociology/Social sciences/Civilisation Commercial art/Graphic arts/Art/Arts Corporate image/Corporations -- Public relations/Business enterprises/Business/Economics/Social sciences/Civilisation Graphic design (Typography)/Design/Creation (Literary, artistic, etc.)/Art/Arts History Trademarks/Trade regulation/Commercial law/Law

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