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You may also like : taste in an age of endless choice / Tom Vanderbilt
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You may also like : taste in an age of endless choice / Tom Vanderbilt

by Tom Vanderbilt

This work explores the psychology and neuroscience behind human preference and the formation of taste. It examines the influence of biology and data analytics on consumer choices across food, music, and digital platforms.

Accession 12660 ISBN 9781471100048 Publisher Simon & Schuster
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Curated Derived
Art Beauty Business Communication Consumption Culture Design Economics Life Sciences Literature Music Painting Perception Philosophy Pleasure Prediction Psychology Science Social Sciences Writing
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LOCATION HISTORY
G:W1:5 3 Current vertical
5 days, 8 hours ago
G:W1:5 3 vertical
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You may also like : taste in an age of endless choice / Tom Vanderbilt
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What does it really mean when we like something? How do we decide what s good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the discrete dynamics of the pop charts and our playlists, to our non-stop procession of thumbs and likes and stars, to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us.

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