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The influential mind : what the brain reveals about our power to change others / Tali Sharot

An investigation into the neuroscience and psychology of human influence, examining why traditional methods of persuasion often fail. It explores how understanding the brain's internal mechanisms can help effectively change beliefs and behaviours.

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Accession Number: 12851

Site: Vernon O Content

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Binding Type: Hard Back

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Influence (Psychology)/Psychology Change/Ontology/Philosophy Organisational change/Management Social change/Social history/Sociology/Social sciences/Civilisation Economic forecasting/Forecasting Neuropsychology/Neurophysiology/Neurobiology/Neurosciences/Medical sciences/Life sciences/Science

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