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Impossible to ignore : creating memorable content to influence decisions / Carmen Simon

This text explores the application of neuroscience and cognitive psychology to business communication to influence audience memory and decision-making. It outlines techniques for creating content that manages recall and motivates specific future actions.

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Communication Culture Economics Political Science Social Sciences

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Accession Number: 13378

Site: Vernon O Content

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Binding Type: Hard Back

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Communication in marketing/Marketing/Industrial management/Management Communication in politics/Political science/Social sciences/Civilisation Communication/Sociology/Social sciences/Civilisation

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