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Impossible to ignore : creating memorable content to influence decisions
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Impossible to ignore : creating memorable content to influence decisions

by Carmen Simon

This text explores the application of neuroscience and cognitive psychology to business communication to influence audience memory and decision-making. It outlines techniques for creating content that manages recall and motivates specific future actions.

Accession 13378 ISBN 9781259584138 Publisher McGraw-Hill
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Curated Derived
Communication Culture Economics Political Science Social Sciences
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2026-06-01 16:43
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spine_text
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LOCATION HISTORY
M:N3:29 3 Current vertical
1 week, 1 day ago
Book Location
Updated 4 days, 20 hours ago
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Impossible to ignore : creating memorable content to influence decisions
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Create memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember?

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Carmen Simon
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Political science, Social sciences, Civilisation, Sociology, Communication, Marketing, Industrial management, Management, Communication in marketing, Communication in politics
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