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The persuaders : the hidden industry that wants to change your mind / James Garvey

This work examines techniques used by PR firms and technology companies to influence public opinion and individual behaviour. It analyses the shift from rational discourse to subconscious manipulation in modern marketing and political processes.

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Business Communication Culture Economics Philosophy Social Sciences

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Accession Number: 13830

Site: Vernon O Content

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Binding Type: Hard Back

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Advertising/Communication in marketing/Marketing/Industrial management/Management Corporations -- Public relations/Business enterprises/Business/Economics/Social sciences/Civilisation Philosophy of mind/Philosophy Public relations Social psychology/Psychology

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