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Wired for culture : how e-mail is revolutionizing arts marketing / Eugene Carr
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Wired for culture : how e-mail is revolutionizing arts marketing / Eugene Carr

by Eugene Carr

This second edition provides updated data and practical advice on how arts organisations can utilise email marketing as a cost-effective strategy to reach patrons and promote events.

Accession 1658 ISBN 0972914137 Publisher Patron
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