No
Feb. 24, 2026, 5:06 p.m.
28282
18562
museum-management-and-marketing-edited-by-richard-sandell-and-robert-r-janes
Accessioned
2007
0415396298
32986
['Stored']
['Books/Document genres/Information forms/Visual and Verbal Communication']
Investigates the closely linked areas of management and marketing in the museum. Deals with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. --blurb
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