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The marketing and public relations handbook for museums, galleries and heritage attractions / Sue Runyard and Ylva French

This text explores marketing and public relations strategies within the museum, gallery, and heritage sectors. It examines how these institutions can utilise promotional tools to remain competitive and increase visitor engagement.

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Business Curatorship Economics Institutions

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FULL RECORD

Accession Number: 18598

Site: Vernon O Content

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Location: N/A

Binding Type: Hard Back

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Marketing/Industrial management/Management Branding/Marketing/Industrial management/Management Communication in marketing/Marketing/Industrial management/Management Museums -- Curatorship/Curatorship Museums/Public institutions/Associations, institutions, etc.

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