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Moscow meets Madison Avenue : the adventures of the first American adman in the U.S.S.R. / Gary Burandt with Nancy Giges

This account documents the establishment of a joint-venture advertising agency in Moscow during the late 1980s. It examines the cultural and logistical challenges of introducing Western marketing practices to the Soviet Union's emerging market economy.

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Accession Number: 19046

Site: Vernon O Content

Collection: N/A

Location: N/A

Binding Type: Hard Back

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Advertising/Communication in marketing/Marketing/Industrial management/Management Biography/History Business enterprises/Business/Economics/Social sciences/Civilisation Communication in marketing/Marketing/Industrial management/Management Soviet Union Soviet Union -- History

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