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Moscow meets Madison Avenue : the adventures of the first American adman in the U.S.S.R.
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Moscow meets Madison Avenue : the adventures of the first American adman in the U.S.S.R.

by Gary Burandt, Nancy Giges

This account documents the establishment of a joint-venture advertising agency in Moscow during the late 1980s. It examines the cultural and logistical challenges of introducing Western marketing practices to the Soviet Union's emerging market economy.

Accession 19046 ISBN 0887305709 Publisher HarperCollins
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TAGS
Curated Derived
Biography Bureaucracy Business Culture Difficulty Economics History Humour Politics Social Sciences
CONNECTIONS
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State
on_shelf
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position_updated_at
2026-06-04 16:56
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vertical
Details

Physical

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dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
G:N2:4 5 Current vertical
2 days, 19 hours ago
Book Location
Updated 1 day, 19 hours ago
Vernon snapshot
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Frozen copy of Vernon's record from the last sync. Fields tagged → flow back into the Pulse record.

Last synced 2026-06-02 15:00 (3 days, 21 hours ago)

Identity

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Moscow meets Madison Avenue : the adventures of the first American adman in the U.S.S.R.
vernon_id
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19046
vernon_slug
moscow-meets-madison-avenue-the-adventures-of-the-first-american-adman-in-the-ussr-gary-burandt-with-nancy-giges

Drives Pulse state

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0887305709

Descriptive

production_date
1992
object_type
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brief_description
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Subjects & people

authors→ author (initial fill only)
Gary Burandt, Nancy Giges
tags→ tags
History, Social sciences, Civilisation, Marketing, Industrial management, Management, Economics, Biography, Business enterprises, Business, Advertising, Communication in marketing, Soviet Union -- History, Soviet Union
subject_people
Gary Burandt
subject_objects
—

Cover image

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