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General Idea : Imagevirus / Gregg Bordowitz
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General Idea : Imagevirus / Gregg Bordowitz

by General Idea, Gregg Bordowitz

This study examines the Imagevirus project, which adapted Robert Indiana's LOVE logo to investigate the acronym AIDS as word and image. It analyses the project's use of viral transmission as an artistic tactic in public spaces during the global epidemic.

Accession 21757 ISBN 9781846380655 Publisher Afterall Books
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Art Linguistics Literature Medicine Motion Pictures Politics
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