Skip to main content
M:N3:32 3
Edit position
Edit position

Last set 5 days, 14 hours ago. Manual moves override automatic placement until the next shelfie/spine match.

Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising
Diagnose this book
Open in Vernon Browser

Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising

by Hermann Vaske

A collection of interviews and photographs exploring the nature of creativity across various disciplines. It features insights from prominent figures in art, film, and advertising, including Wim Wenders, Damien Hirst, and Dennis Hopper.

Accession 28627 ISBN 3931126692 Publisher Gestalten
Book Images
Reference and live side by side Hover to see live images
Reference
Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising spine
Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising cover
Live
Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising live spine
No live
Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising spine Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising live spine
Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising cover
No live
TAGS
Curated Derived
Artists Communication Creativity Culture Economics Social Sciences
CONNECTIONS
No connections
State
on_shelf
True
position_updated_at
2026-06-01 16:44
orientation
vertical
Details

Physical

binding_type
Hard Back
dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
M:N3:32 3 Current vertical
1 week, 3 days ago
Book Location
Updated 5 days, 14 hours ago
Vernon snapshot
View live

Frozen copy of Vernon's record from the last sync. Fields tagged flow back into the Pulse record.

Last synced 2026-05-21 01:57 (2 weeks, 3 days ago)

Identity

name→ title
Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising
vernon_id
40685
accession_no→ accession_number
28627
vernon_slug
standing-on-the-shoulders-of-giants-hermann-vaskes-conversations-with-the-masters-of-advertising

Drives Pulse state

curr_loc_status→ on_shelf
On Shelf
location_name
Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA
location_reason
On Shelf
isbn_issn→ isbn (when valid)
3931126692

Descriptive

production_date
2001
object_type
Books/Document genres/Information forms/Visual and Verbal Communication
object_status
Accessioned
brief_description
If you could ask 30 of the most influential people in the media, worldwide, whatever you wanted, imagine how much you could learn. Of course you couldn't get to speak to all these people yourself. No problem, Hermann Vaske asked them all the questions you would have asked yourself. -- back cover

Subjects & people

authors→ author (initial fill only)
Hermann Vaske
tags→ tags
Social sciences, Civilisation, Sociology, Communication, Marketing, Industrial management, Management, Ability, Mass media, Creative ability, Advertising, Communication in marketing
subject_people
Dennis Hopper (American, b.1936, d.2010), Wim Wenders
subject_objects

Cover image

vernon_cover_image_id→ cover_image
51620

Raw Vernon JSON

click to inspect

The source payload behind the snapshot above.

Use ⌘F to search once expanded.
{7 keys}
"slug": "standing-on-the-shoulders-of-giants-hermann-vaskes-conversations-with-the-masters-of-advertising"
"opacObjectId": "40685"
"opacCollection": {1 keys}
"opacCollectionId": "1"
"imagesCollection": {2 keys}
"images": [1 items]
"[0]": {5 keys}
"imageId": "51620"
"cssColors": [4 items]
"[0]": {9 keys}
"hex": "d3d3d3"
"hue": 0
"rank": 1
"presence": 50.49
"colorName": "lightgray"
"lightness": 83
"colorGroup": "gray"
"saturation": 0
"formattedColorName": "light gray"
"[1]": {9 keys}
"hex": "696969"
"hue": 0
"rank": 2
"presence": 29.81
"colorName": "dimgray"
"lightness": 41
"colorGroup": "gray"
"saturation": 0
"formattedColorName": "dim gray"
"[2]": {9 keys}
"hex": "808080"
"hue": 0
"rank": 3
"presence": 7.56
"colorName": "gray"
"lightness": 50
"colorGroup": "gray"
"saturation": 0
"formattedColorName": "gray"
"[3]": {9 keys}
"hex": "708090"
"hue": 210
"rank": 4
"presence": 1.8
"colorName": "slategray"
"lightness": 50
"colorGroup": "gray"
"saturation": 13
"formattedColorName": "slate gray"
"rawColors": [7 items]
"[0]": {6 keys}
"hex": "dcdad5"
"hue": 42
"rank": 1
"presence": 50.49
"lightness": 84
"saturation": 9
"[1]": {6 keys}
"hex": "463a40"
"hue": 330
"rank": 2
"presence": 29.81
"lightness": 25
"saturation": 9
"[2]": {6 keys}
"hex": "755e5f"
"hue": 357
"rank": 3
"presence": 8.82
"lightness": 41
"saturation": 10
"[3]": {6 keys}
"hex": "9f8388"
"hue": 349
"rank": 4
"presence": 7.56
"lightness": 56
"saturation": 12
"[4]": {6 keys}
"hex": "696f77"
"hue": 214
"rank": 5
"presence": 1.8
"lightness": 43
"saturation": 6
"[5]": {6 keys}
"hex": "af9e9a"
"hue": 11
"rank": 6
"presence": 1.52
"lightness": 64
"saturation": 11
"[6]": {6 keys}
"hex": "344c7c"
"hue": 220
"rank": 7
"presence": 0.0
"lightness": 34
"saturation": 40
"imageLabels": [9 items]
"[0]": {5 keys}
"count": 401
"score": 96.38
"status": "auto_verified"
"imageLabel": "Facial hair"
"imageLabelId": 275
"[1]": {5 keys}
"count": 391
"score": 95.56
"status": "auto_verified"
"imageLabel": "Beard"
"imageLabelId": 272
"[2]": {5 keys}
"count": 308
"score": 94.23
"status": "auto_verified"
"imageLabel": "Moustache"
"imageLabelId": 612
"[3]": {5 keys}
"count": 19018
"score": 68.05
"status": "auto_verified"
"imageLabel": "Publication"
"imageLabelId": 23
"[4]": {5 keys}
"count": 11760
"score": 67.31
"status": "auto_verified"
"imageLabel": "Poster"
"imageLabelId": 21
"[5]": {5 keys}
"count": 5351
"score": 63.98
"status": "auto_verified"
"imageLabel": "Advertising"
"imageLabelId": 71
"[6]": {5 keys}
"count": 164
"score": 62.02
"status": "auto_verified"
"imageLabel": "Flesh"
"imageLabelId": 276
"[7]": {5 keys}
"count": 12694
"score": 61.38
"status": "auto_verified"
"imageLabel": "Book cover"
"imageLabelId": 90
"[8]": {5 keys}
"count": 15171
"score": 52.81
"status": "auto_verified"
"imageLabel": "Book"
"imageLabelId": 67
"imageDerivatives": [6 items]
"[0]": {4 keys}
"url": "https://browser.mona.net.au/records/images/large/33804/7bc4eec4a3ecbc6414657db7abad45e1b1d94f3e.jpg"
"width": "561"
"height": "800"
"identifier": "LARGE"
"[1]": {4 keys}
"url": "https://browser.mona.net.au/records/images/medium/33804/7bc4eec4a3ecbc6414657db7abad45e1b1d94f3e.jpg"
"width": "281"
"height": "400"
"identifier": "MEDIUM"
"[2]": {4 keys}
"url": "https://browser.mona.net.au/records/images/nano/33804/7bc4eec4a3ecbc6414657db7abad45e1b1d94f3e.jpg"
"width": "25"
"height": "35"
"identifier": "NANO"
"[3]": {4 keys}
"url": "https://browser.mona.net.au/records/images/small/33804/7bc4eec4a3ecbc6414657db7abad45e1b1d94f3e.jpg"
"width": "105"
"height": "150"
"identifier": "SMALL"
"[4]": {4 keys}
"url": "https://browser.mona.net.au/records/images/tiny/33804/7bc4eec4a3ecbc6414657db7abad45e1b1d94f3e.jpg"
"width": "53"
"height": "75"
"identifier": "TINY"
"[5]": {4 keys}
"url": "https://browser.mona.net.au/records/images/xlarge/33804/7bc4eec4a3ecbc6414657db7abad45e1b1d94f3e.jpg"
"width": "842"
"height": "1200"
"identifier": "XLARGE"
"totalImages": 1
"objectSearchScore": 0.31199765
"opacObjectFieldSets": [40 items]
"[0]": {2 keys}
"identifier": "accession_no"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "28627"
"[1]": {2 keys}
"identifier": "name"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "title"
"value": "Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising"
"[2]": {2 keys}
"identifier": "other_name"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[3]": {2 keys}
"identifier": "artist_last_first"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Vaske, Hermann"
"[4]": {2 keys}
"identifier": "prod_pri_date"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "2001"
"opacObjectFieldAttributes": [2 items]
"[0]": {2 keys}
"key": "earliest_date"
"value": "2001-01-01Z"
"[1]": {2 keys}
"key": "latest_date"
"value": "2001-12-31Z"
"[5]": {2 keys}
"identifier": "prod_pri_date_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[6]": {2 keys}
"identifier": "edition"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[7]": {2 keys}
"identifier": "brief_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "If you could ask 30 of the most influential people in the media, worldwide, whatever you wanted, imagine how much you could learn. Of course you couldn't get to speak to all these people yourself. No problem, Hermann Vaske asked them all the questions you would have asked yourself. -- back cover"
"[8]": {2 keys}
"identifier": "measure_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[9]": {2 keys}
"identifier": "credit_line"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[10]": {2 keys}
"identifier": "curr_loc_status"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "On Shelf"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "curr_loc_status:"On Shelf""
"[11]": {2 keys}
"identifier": "ob_status"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Accessioned"
"[12]": {2 keys}
"identifier": "lender"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[13]": {2 keys}
"identifier": "copyright_owner"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[14]": {2 keys}
"identifier": "copyright_type"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[15]": {2 keys}
"identifier": "copyright_start"
"opacObjectFields": [0 items]
"[16]": {2 keys}
"identifier": "copyright_expiry"
"opacObjectFields": [0 items]
"[17]": {2 keys}
"identifier": "copyright_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[18]": {2 keys}
"identifier": "curr_loc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA"
"[19]": {2 keys}
"identifier": "object_type"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Books/Document genres/Information forms/Visual and Verbal Communication"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "object_type:"Books/Document genres/Information forms/Visual and Verbal Communication""
"[20]": {2 keys}
"identifier": "collection"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Main Collection/Library"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "collection:"Main Collection/Library""
"[21]": {2 keys}
"identifier": "prod_pri_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Berlin/Germany"
"[22]": {2 keys}
"identifier": "prod_pri_publisher"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Gestalten"
"[23]": {2 keys}
"identifier": "physical_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[24]": {2 keys}
"identifier": "language"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "English"
"[25]": {2 keys}
"identifier": "isbn_issn"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "3931126692"
"[26]": {2 keys}
"identifier": "user_sym_1"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "659.1 VAS"
"[27]": {2 keys}
"identifier": "usual_loc_being"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA"
"[28]": {2 keys}
"identifier": "subject_class"
"opacObjectFields": [3 items]
"[0]": {2 keys}
"value": "Advertising/Communication in marketing/Marketing/Industrial management/Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Advertising/Communication in marketing/Marketing/Industrial management/Management""
"[1]": {2 keys}
"value": "Creative ability/Ability"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Creative ability/Ability""
"[2]": {2 keys}
"value": "Mass media/Communication/Sociology/Social sciences/Civilisation"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Mass media/Communication/Sociology/Social sciences/Civilisation""
"[29]": {2 keys}
"identifier": "subject_date"
"opacObjectFields": [0 items]
"[30]": {2 keys}
"identifier": "subject_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[31]": {2 keys}
"identifier": "subject_period"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[32]": {2 keys}
"identifier": "subject_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[33]": {2 keys}
"identifier": "subject_person"
"opacObjectFields": [2 items]
"[0]": {2 keys}
"value": "Dennis Hopper (American, b.1936, d.2010)"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_person:"Dennis Hopper (American, b.1936, d.2010)""
"[1]": {2 keys}
"value": "Wim Wenders"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_person:"Wim Wenders""
"[34]": {2 keys}
"identifier": "subject_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[35]": {2 keys}
"identifier": "assoc_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[36]": {2 keys}
"identifier": "assoc_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[37]": {2 keys}
"identifier": "assoc_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[38]": {2 keys}
"identifier": "assoc_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[39]": {2 keys}
"identifier": "user_sym_9"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"relationshipsCollection": {2 keys}
"relationships": [1 items]
"[0]": {4 keys}
"relatedRecords": [1 items]
"[0]": {3 keys}
"slug": "hermann-vaske"
"title": "Hermann Vaske"
"relatedRecordId": "41723"
"relationshipId": "object_prod_pri_person"
"relatedRecordType": "person"
"totalRelatedRecords": 1
"totalRelationships": 1
Topics and Themes