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Consumer behaviour
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Consumer behaviour

by Hayden Noel

This text examines consumer needs and motivations through real-world examples and case studies. It explores how demographics and cognitive processes influence purchasing behaviour, providing a practical introduction to modern marketing.

Accession 3346 ISBN 9782940373840 Publisher AVA
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TAGS
Curated Derived
Consumption Culture Economics Memory Perception Psychology Social Sciences
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No connections
State
on_shelf
True
position_updated_at
2026-06-01 16:44
orientation
vertical
Details

Physical

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dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
M:N3:32 3 Current vertical
1 week, 3 days ago
Book Location
Updated 5 days, 14 hours ago
Vernon snapshot
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Frozen copy of Vernon's record from the last sync. Fields tagged flow back into the Pulse record.

Last synced 2026-05-21 06:15 (2 weeks, 3 days ago)

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isbn_issn→ isbn (when valid)
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Subjects & people

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Hayden Noel
tags→ tags
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subject_people
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Cover image

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