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Alive to change : successful retailing in museums : a collection of essays / MuseumsEtc
by Gregory Krum, Lousia Adkins, Kate Bull, Adam Thow, Caroline Brown, Michael Whitworth, Michael Walton, Jeremy Ensor, Nuala McGourty, Iain Betterton
Retail professionals share strategies to help museums and cultural organisations increase income and visitor satisfaction. This collection of essays covers key areas such as branding, online sales, ethical retailing, future trends, and product development.
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Updated 1 week, 2 days agoBook Images
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