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Creating the perfect design brief : how to manage design for strategic advantage
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Creating the perfect design brief : how to manage design for strategic advantage

by Peter Phillips

A practical guide to developing effective design briefs, offering tools to structure teams, track projects and secure design approvals. Co-published with the Design Management Institute, it covers the essential elements of successful brand identity programmes.

Accession 4135 ISBN 1581153244 Publisher Allworth Press
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TAGS
Curated Derived
Art Design Economics Social Sciences Success Writing
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position_updated_at
2026-06-02 20:20
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Details

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spine_text
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Metadata

Book form
LOCATION HISTORY
G:W2:10 3 Current vertical
3 days, 15 hours ago
Book Location
Updated 3 days, 15 hours ago
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Last synced 2026-06-01 23:20 (4 days, 12 hours ago)

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Peter Phillips
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