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Marketing the museum / Fiona McLean

This study explores marketing within the museum sector, focusing on the relationship between institutions and the public. It offers practical guidance for developing strategies tailored to the specific needs of museums and the communities they serve.

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Economics Institutions

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FULL RECORD

Accession Number: 509

Site: Vernon O Content

Collection: N/A

Location: N/A

Binding Type: Hard Back

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VERNON DATA

Museums/Public institutions/Associations, institutions, etc. Marketing/Industrial management/Management Museums -- Management/Public institutions/Associations, institutions, etc.

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