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Marketing the museum
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Marketing the museum

by Fiona McLean

This study explores marketing within the museum sector, focusing on the relationship between institutions and the public. It offers practical guidance for developing strategies tailored to the specific needs of museums and the communities they serve.

Accession 509 ISBN 0415152933 Publisher Routledge
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TAGS
Curated Derived
Connections Economics Institutions Museums Purpose
CONNECTIONS
No connections
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on_shelf
True
position_updated_at
2026-05-28 15:30
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vertical
Details

Physical

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dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
M:N2:4 4 Current vertical
1 week, 1 day ago
Book Location
Updated 1 week, 1 day ago
Vernon snapshot
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Frozen copy of Vernon's record from the last sync. Fields tagged flow back into the Pulse record.

Last synced 2026-05-27 11:40 (1 week, 3 days ago)

Identity

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isbn_issn→ isbn (when valid)
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Subjects & people

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Fiona McLean
tags→ tags
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subject_people
subject_objects

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