Skip to main content
G:W2:14 3
Edit position
Edit position

Last set 3 days, 18 hours ago. Manual moves override automatic placement until the next shelfie/spine match.

100 ideas that changed graphic design
Diagnose this book
Open in Vernon Browser

100 ideas that changed graphic design

by Steven Heller, Veronique Vienne

Arranged chronologically, this book explores 100 influential ideas that shaped and defined graphic design. It covers technical methods, stylistic movements, and design objects, ranging from overprinting and white space to dust jackets and paper cut-outs.

Accession 5544 ISBN 9781856697941 Publisher Laurence King
Book Images
Reference and live side by side Hover to see live images
Reference
100 ideas that changed graphic design spine
100 ideas that changed graphic design cover
Live
100 ideas that changed graphic design live spine
No live
100 ideas that changed graphic design spine 100 ideas that changed graphic design live spine
100 ideas that changed graphic design cover
No live
TAGS
Curated Derived
Art Design Economics History Writing
CONNECTIONS
No connections
State
on_shelf
True
position_updated_at
2026-06-02 20:22
orientation
vertical
Details

Physical

binding_type
Hard Back
dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
G:W2:14 3 Current vertical
3 days, 18 hours ago
4 days, 23 hours ago
Book Location
Updated 3 days, 18 hours ago
Vernon snapshot
View live

Frozen copy of Vernon's record from the last sync. Fields tagged flow back into the Pulse record.

Last synced 2026-06-01 10:20 (5 days, 4 hours ago)

Identity

name→ title
100 ideas that changed graphic design
vernon_id
9353
accession_no→ accession_number
5544
vernon_slug
100-ideas-that-changed-graphic-design-steven-heller-and-veronique-vienne

Drives Pulse state

curr_loc_status→ on_shelf
On Shelf
location_name
Zone W2/Level 1/Phrontisterion/MONA
location_reason
On Shelf
isbn_issn→ isbn (when valid)
9781856697941

Descriptive

production_date
2012
object_type
Books/Document genres/Information forms/Visual and Verbal Communication
object_status
Accessioned
brief_description
This book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design.

Subjects & people

authors→ author (initial fill only)
Steven Heller, Veronique Vienne
tags→ tags
Art, Arts, Art, Modern -- 21st century, Graphic arts, Art, Modern -- 20th century, History, Marketing, Industrial management, Management, Design, Creation (Literary, artistic, etc.), Advertising, Communication in marketing
subject_people
Kazimir Malevich (Ukrainian, b.1878, d.1935), Andy Warhol (b.1928, d.1987), Bauhaus
subject_objects

Cover image

vernon_cover_image_id→ cover_image
21303

Raw Vernon JSON

click to inspect

The source payload behind the snapshot above.

Use ⌘F to search once expanded.
{7 keys}
"slug": "100-ideas-that-changed-graphic-design-steven-heller-and-veronique-vienne"
"opacObjectId": "9353"
"opacCollection": {1 keys}
"opacCollectionId": "1"
"imagesCollection": {2 keys}
"images": [1 items]
"[0]": {5 keys}
"imageId": "21303"
"cssColors": [5 items]
"[0]": {9 keys}
"hex": "f08080"
"hue": 0
"rank": 1
"presence": 59.43
"colorName": "lightcoral"
"lightness": 72
"colorGroup": "red"
"saturation": 79
"formattedColorName": "light coral"
"[1]": {9 keys}
"hex": "696969"
"hue": 0
"rank": 2
"presence": 22.55
"colorName": "dimgray"
"lightness": 41
"colorGroup": "gray"
"saturation": 0
"formattedColorName": "dim gray"
"[2]": {9 keys}
"hex": "a52a2a"
"hue": 0
"rank": 3
"presence": 14.88
"colorName": "brown"
"lightness": 41
"colorGroup": "brown"
"saturation": 59
"formattedColorName": "brown"
"[3]": {9 keys}
"hex": "d3d3d3"
"hue": 0
"rank": 4
"presence": 1.95
"colorName": "lightgray"
"lightness": 83
"colorGroup": "gray"
"saturation": 0
"formattedColorName": "light gray"
"[4]": {9 keys}
"hex": "bc8f8f"
"hue": 0
"rank": 5
"presence": 0.76
"colorName": "rosybrown"
"lightness": 65
"colorGroup": "brown"
"saturation": 25
"formattedColorName": "rosy brown"
"rawColors": [7 items]
"[0]": {6 keys}
"hex": "eb555f"
"hue": 356
"rank": 1
"presence": 59.43
"lightness": 62
"saturation": 78
"[1]": {6 keys}
"hex": "563a3b"
"hue": 357
"rank": 2
"presence": 22.55
"lightness": 28
"saturation": 19
"[2]": {6 keys}
"hex": "8b3944"
"hue": 351
"rank": 3
"presence": 14.88
"lightness": 38
"saturation": 41
"[3]": {6 keys}
"hex": "e4c9cb"
"hue": 355
"rank": 4
"presence": 1.95
"lightness": 84
"saturation": 33
"[4]": {6 keys}
"hex": "c29097"
"hue": 351
"rank": 5
"presence": 0.76
"lightness": 66
"saturation": 29
"[5]": {6 keys}
"hex": "d9a2ad"
"hue": 348
"rank": 6
"presence": 0.13
"lightness": 74
"saturation": 41
"[6]": {6 keys}
"hex": "83292a"
"hue": 359
"rank": 7
"presence": 0.3
"lightness": 33
"saturation": 52
"imageLabels": [6 items]
"[0]": {5 keys}
"count": 19412
"score": 84.08
"status": "auto_verified"
"imageLabel": "Font"
"imageLabelId": 12
"[1]": {5 keys}
"count": 11763
"score": 72.39
"status": "auto_verified"
"imageLabel": "Poster"
"imageLabelId": 21
"[2]": {5 keys}
"count": 5352
"score": 63.21
"status": "auto_verified"
"imageLabel": "Advertising"
"imageLabelId": 71
"[3]": {5 keys}
"count": 2395
"score": 59.15
"status": "auto_verified"
"imageLabel": "Event"
"imageLabelId": 46
"[4]": {5 keys}
"count": 2193
"score": 54.62
"status": "auto_verified"
"imageLabel": "Magenta"
"imageLabelId": 30
"[5]": {5 keys}
"count": 5751
"score": 50.87
"status": "auto_verified"
"imageLabel": "Graphic design"
"imageLabelId": 17
"imageDerivatives": [6 items]
"[0]": {4 keys}
"url": "https://browser.mona.net.au/records/images/large/16901/e9b0954291e150932e9d5e8a964d2f0fc7d386fd.jpg"
"width": "612"
"height": "800"
"identifier": "LARGE"
"[1]": {4 keys}
"url": "https://browser.mona.net.au/records/images/medium/16901/e9b0954291e150932e9d5e8a964d2f0fc7d386fd.jpg"
"width": "306"
"height": "400"
"identifier": "MEDIUM"
"[2]": {4 keys}
"url": "https://browser.mona.net.au/records/images/nano/16901/e9b0954291e150932e9d5e8a964d2f0fc7d386fd.jpg"
"width": "27"
"height": "35"
"identifier": "NANO"
"[3]": {4 keys}
"url": "https://browser.mona.net.au/records/images/small/16901/e9b0954291e150932e9d5e8a964d2f0fc7d386fd.jpg"
"width": "115"
"height": "150"
"identifier": "SMALL"
"[4]": {4 keys}
"url": "https://browser.mona.net.au/records/images/tiny/16901/e9b0954291e150932e9d5e8a964d2f0fc7d386fd.jpg"
"width": "57"
"height": "75"
"identifier": "TINY"
"[5]": {4 keys}
"url": "https://browser.mona.net.au/records/images/xlarge/16901/e9b0954291e150932e9d5e8a964d2f0fc7d386fd.jpg"
"width": "918"
"height": "1200"
"identifier": "XLARGE"
"totalImages": 1
"objectSearchScore": 1.3200817
"opacObjectFieldSets": [40 items]
"[0]": {2 keys}
"identifier": "accession_no"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "5544"
"[1]": {2 keys}
"identifier": "name"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "100 ideas that changed graphic design /​ Steven Heller and Véronique Vienne"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "title"
"value": "100 ideas that changed graphic design /​ Steven Heller and Véronique Vienne"
"[2]": {2 keys}
"identifier": "other_name"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "One hundred ideas that changed graphic design"
"[3]": {2 keys}
"identifier": "artist_last_first"
"opacObjectFields": [2 items]
"[0]": {1 keys}
"value": "Heller, Steven"
"[1]": {1 keys}
"value": "Vienne, Veronique"
"[4]": {2 keys}
"identifier": "prod_pri_date"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "2012"
"opacObjectFieldAttributes": [2 items]
"[0]": {2 keys}
"key": "earliest_date"
"value": "2012-01-01Z"
"[1]": {2 keys}
"key": "latest_date"
"value": "2012-12-31Z"
"[5]": {2 keys}
"identifier": "prod_pri_date_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[6]": {2 keys}
"identifier": "edition"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[7]": {2 keys}
"identifier": "brief_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "This book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design."
"[8]": {2 keys}
"identifier": "measure_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[9]": {2 keys}
"identifier": "credit_line"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[10]": {2 keys}
"identifier": "curr_loc_status"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "On Shelf"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "curr_loc_status:"On Shelf""
"[11]": {2 keys}
"identifier": "ob_status"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Accessioned"
"[12]": {2 keys}
"identifier": "lender"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[13]": {2 keys}
"identifier": "copyright_owner"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[14]": {2 keys}
"identifier": "copyright_type"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[15]": {2 keys}
"identifier": "copyright_start"
"opacObjectFields": [0 items]
"[16]": {2 keys}
"identifier": "copyright_expiry"
"opacObjectFields": [0 items]
"[17]": {2 keys}
"identifier": "copyright_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[18]": {2 keys}
"identifier": "curr_loc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone W2/Level 1/Phrontisterion/MONA"
"[19]": {2 keys}
"identifier": "object_type"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Books/Document genres/Information forms/Visual and Verbal Communication"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "object_type:"Books/Document genres/Information forms/Visual and Verbal Communication""
"[20]": {2 keys}
"identifier": "collection"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Main Collection/Library"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "collection:"Main Collection/Library""
"[21]": {2 keys}
"identifier": "prod_pri_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "London/England"
"[22]": {2 keys}
"identifier": "prod_pri_publisher"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Laurence King"
"[23]": {2 keys}
"identifier": "physical_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "216 pages : illustrations (chiefly colour) ; 27 cm."
"[24]": {2 keys}
"identifier": "language"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "English"
"[25]": {2 keys}
"identifier": "isbn_issn"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "9781856697941"
"[26]": {2 keys}
"identifier": "user_sym_1"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "741.6 HEL"
"[27]": {2 keys}
"identifier": "usual_loc_being"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone W2/Level 1/Phrontisterion/MONA"
"[28]": {2 keys}
"identifier": "subject_class"
"opacObjectFields": [7 items]
"[0]": {2 keys}
"value": "Advertising/Communication in marketing/Marketing/Industrial management/Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Advertising/Communication in marketing/Marketing/Industrial management/Management""
"[1]": {2 keys}
"value": "Art, Modern -- 20th century"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Art, Modern -- 20th century""
"[2]": {2 keys}
"value": "Art, Modern -- 21st century"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Art, Modern -- 21st century""
"[3]": {2 keys}
"value": "Art/Arts"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Art/Arts""
"[4]": {2 keys}
"value": "Design/Creation (Literary, artistic, etc.)/Art/Arts"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Design/Creation (Literary, artistic, etc.)/Art/Arts""
"[5]": {2 keys}
"value": "Graphic arts/Art/Arts"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Graphic arts/Art/Arts""
"[6]": {2 keys}
"value": "History"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"History""
"[29]": {2 keys}
"identifier": "subject_date"
"opacObjectFields": [0 items]
"[30]": {2 keys}
"identifier": "subject_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[31]": {2 keys}
"identifier": "subject_period"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[32]": {2 keys}
"identifier": "subject_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[33]": {2 keys}
"identifier": "subject_person"
"opacObjectFields": [3 items]
"[0]": {2 keys}
"value": "Kazimir Malevich (Ukrainian, b.1878, d.1935)"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_person:"Kazimir Malevich (Ukrainian, b.1878, d.1935)""
"[1]": {2 keys}
"value": "Andy Warhol (b.1928, d.1987)"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_person:"Andy Warhol (b.1928, d.1987)""
"[2]": {2 keys}
"value": "Bauhaus"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_person:"Bauhaus""
"[34]": {2 keys}
"identifier": "subject_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[35]": {2 keys}
"identifier": "assoc_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[36]": {2 keys}
"identifier": "assoc_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[37]": {2 keys}
"identifier": "assoc_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[38]": {2 keys}
"identifier": "assoc_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[39]": {2 keys}
"identifier": "user_sym_9"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"relationshipsCollection": {2 keys}
"relationships": [1 items]
"[0]": {4 keys}
"relatedRecords": [2 items]
"[0]": {3 keys}
"slug": "steven-heller"
"title": "Steven Heller"
"relatedRecordId": "12029"
"[1]": {3 keys}
"slug": "veronique-vienne"
"title": "Veronique Vienne"
"relatedRecordId": "16702"
"relationshipId": "object_prod_pri_person"
"relatedRecordType": "person"
"totalRelatedRecords": 2
"totalRelationships": 1
Topics and Themes