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Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier and Jörg Stolz

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Accession Number: 7633

Site: Vernon O Content

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Binding Type: Hard Back

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Branding/Marketing/Industrial management/Management Consumption (Economics)/Demand (Economic theory)/Supply and demand/Economics/Social sciences/Civilisation Economics/Social sciences/Civilisation Marketing/Industrial management/Management Religion Religious institutions/Associations, institutions, etc.

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