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The Gruen Transfer
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The Gruen Transfer

by John Casimir

An exploration of the global advertising industry, analysing how marketing campaigns and psychological strategies are designed to influence consumer choice and behaviour.

Accession 9606 ISBN 9780733327872 Publisher HarperCollins
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The Gruen Transfer spine
The Gruen Transfer cover
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TAGS
Curated Derived
Communication Economics
CONNECTIONS
No connections
State
on_shelf
True
position_updated_at
2026-06-01 16:45
orientation
vertical
Details

Physical

binding_type
Hard Back
dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
M:N3:33 5 Current vertical
5 days, 6 hours ago
Book Location
Updated 5 days, 6 hours ago
Vernon snapshot
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Frozen copy of Vernon's record from the last sync. Fields tagged flow back into the Pulse record.

Last synced 2026-05-21 00:47 (2 weeks, 2 days ago)

Identity

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Drives Pulse state

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location_reason
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isbn_issn→ isbn (when valid)
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object_type
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brief_description
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Subjects & people

authors→ author (initial fill only)
John Casimir
tags→ tags
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subject_people
subject_objects

Cover image

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